Saturday, November 17, 2012

Video: How to Set Up A Linked In Company Page

There's been a lot of positive buzz this fall about the new Linked In feature that allows companies to design their Business Pages. The video included here provides a quick overview.

I've reviewed the program, and it basically takes the average user (and me) about a half hour to set up the overall template -- more if you're going to customize the main image, which you might want to do, since the area to include your "ABOUT" text is unfortunately at the bottom of the screen. Ouch.

The menu allows you to include relevant links for SEO benefit, your company logo, industry, products and services, specialties, etc. Some of those in the know are apparently repurposing their Facebook timeline photos, which would suggest that the dimensions match or are similar. Judging from some of the user comments I've seen, there is a bit of confusion surrounding the dimensions, but my latest research shows the dimensions at 646 x 220 pixels.

Company endorsements (testimonials) are prominently featured in the sidebar, and targeted updates from your latest blog posts are front and center, a feature which I love, since I've always felt that the Linked In architecture makes your company's best features hard to find. Optimization for mobile is also heightened, a feature I'll be checking out on my iPad once my page is finished.

I was going to research some rocking company pages, but the good folks at Hubspot published an excellent post highlighting some creative company pages, from Dell, Citi, and Hewlett Packard, to name a few.

Another great resource is a recent post from The Social Media Examiner, that highlights some great tips for creating your page, including adding your updates manually rather than through an automated app, using relevant keywords for your company description, and maximizing your profile image for targeted branding and messaging.

What do you think? Are you ready to build out your LinkedIn Company Page to take advantage of all of the new features? Do you have creative ideas about how you will showcase your company and your products or services?
Please share your thoughts in the comments section below...and good luck on your new Linked In Company Page!

-Carrie Jaffe-Pickett
writer, editor

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