Thursday, December 01, 2011

Marketo Marketing Presentation from Dreamforce 2011

I wanted to share with you this presentation, recorded live at Dreamforce 2011, in which Jon Miller, VP Marketing and Co-Founder of Marketo, and Ann Handley, Chief Content Officer of MarketingProfs, present 10 Strategies for Content Marketing, Events and Marketing Automation Success.

Ann, the author of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business, focuses on how to create and leverage effective content that draws in the right customers for your company, and how to organize engaging events that produce maximum ROI.

Here I am with Mr. Pickett at the Revenue Rockstar event last spring.  I learned a great deal, but most importantly that the sales funnel is much more complex than most people realize, and that list segmentation is key for effective sales results.

Jon, author of the Modern B2B Marketing blog, refers to real-life case studies and Marketo benchmarks to show how to demonstrably improve marketing campaign results and revenue performance. He also covers how to use marketing automation effectively to optimize marketing efficacy, and how to measure results to prove the value of marketing programs.

The content description from Marketo is as follows:

Learn the top 10 strategies and techniques that increase the quality and volume of leads and drive revenue:

  1. Embrace being a publisher
  2. Not just any kind of content will do - think about the right kind of content
  3. Map development to strategy
  4. Content rules: like bumpers on a bowling lane
  5. Reimagine your content assets
  6. Wings are as important as roots
  7. Grow revenue by making sales more productive, not just by hiring more reps
  8. 80% of prospects are NOT ready to engage with sales
  9. Demographic fit + buying intent = a hot lead 
  10. Use forecasting to turn marketing from a cost center into a revenue driver
So enjoy, and please post in the comments your take on this, or your Marketo experience if you've had one, as well as any content marketing tips!

No comments: