Friday, December 30, 2011

8 Days of Social Media Tips #5: Avoid Guilt Trips

I've read a million blog posts where writers share their deep-seated guilt over not having published for a while, not to mention maybe taking a break from their e-newsletters or e-mail. Nobody really wants to hear about it, and you shouldn't feel like you have to apologize to your readers for that. Just jump back in and move on. If you have to take a break from social media, just let your followers know you'll be out for a while and will reconnect soon. Or, take advantage of some of the great advance scheduling tools out there, such as Buffer, Hootsuite, Tweetdeck, and others.

There are other aspects of social media you might feel guilty about. What about the prospect of unfriending someone on Facebook, or not following back someone on Twitter who is following you? If you are experiencing these feelings, chances are there's a good reason, so follow your instincts.

With social media, there is always a new program or app or website to learn, as innovation is happening constantly. Do you feel guilty if you don't tackle new programs the second they launch? Don't. Why not set yourself a reasonable goal of learning one new application or technology a week, a day, or a month? That way, you can maintain a realistic schedule while also taking the time you need to learn things right.

What about you? Are their aspects of keeping up with social media that make you feel guilty?

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