and Free Book Giveaway of "Enchantment!"
I admit I'm partial to butterflies (hence, my logo), but I would have loved Guy Kawasaki's talk on Enchantment, his new book, in any case. Guy delivered an animated, fluid, and inspired presentation to a packed crowd at Santa Clara University on March 28th. Using super simple slides (one image each), that showed images ranging from his trips abroad, including as far away as India, to nifty infographs, to family photos and snippets of e-mails, Guy illustrated his take on how to be enchanting. The audience was reminded that enchantment is important in all walks of life -- we want to enchant our employers, our friends, our families, and even ourselves.
"How often," he recounted to the audience, "do we meet people and they don't smile when they say hello? How hard is it?" Guy talked a lot about the theory of reciprocity, and how powerful it is.
"People really want to do the right thing," he said. "You do someone a favor, and the power of reciprocity is really strong. They'll remember, and want to reciprocate."
It was quite a surprise that everyone in the audience was given a free copy of the book. I was also able to grab one for my subscribers and Fans. Just post a comment on what Enchantment means to you, by April 15th, and you're entered to win.
Now, onto some of the great slides...these are just a few from the session. Test yourself and see if you're practicing "enchantment" with those in your world.
|Guy had the butterfly logo for the book custom designed, and it saw several versions |
before the final.
|Make a "Duchenne" smile - this means an authentic smile, like Facebook expert Mari Smith!|
| The slide speaks for itself, but it bears repeating. In order to be enchanting, |
you must be trustworthy.
|I've read so much during the last year or two about the importance of storytelling in marketing, so I wasn't surprised at this one, but it was a great reminder.|
|This has more to do with the "show don't tell" idea. People don't want to know how great you are, they want to see social proof. Who is writing about you? Who is retreating you? |
Are you getting positive buzz?
|This was really interesting, to think in terms of ecosystems, such as user groups, consultants, buyers, readers, etc. I think many of us want these systems and people and appreciate them, but don't necessarily visualize it in this way. Love this one.|
|Action - yes! Sometimes, we get so engrossed in a project that we forget what the bigger picture is. To inspire others to take action themselves, whatever it is. In a business model, this might mean writing a book, starting a blog, or creating videos. Or in a social good sense, it might mean taking up a cause or benefit, raising money or awareness, or launching a campaign. |
If you'd interested in viewing the entire slide deck,
you can find the link here.
What are your thoughts on these slides? What do you think enchantment is really all about? Post your comments here, and I'll be choosing a winner at random on Friday, April 15, to win a copy of Enchantment!