A reader recently asked me:
"Do you know of any free or low cost press release distribution sites?"
The answer is...yes! I just so happen to have been compiling a list over recent months, so here it is. Most of them require a registration or free sign-up, and some are subject to approval and/or editing, plus, you must indicate a category, which can range anywhere from new media, to politics, to arts and culture, etc. Typically, they all distribute to the major search engines such as Google and Yahoo, and some offer keyword links and specified URL tools for higher SEO ranking. Some of these sites also offer helpful press release writing and distribution tips. I've condensed the information here.
Following are 10 tips to keep in mind when writing your release:
Top 10 Rules for a successful submission:
- Make sure the information is newsworthy.
- Tell the audience that the information is intended for them and why they should continue to read it.
- Start with a brief description of the news, then distinguish who announced it, and not the other way around.
- Ask yourself, "How are people going to relate to this and will they be able to connect?"
- Make sure the first 10 words of your release are effective, as they are the most important.
- Avoid excessive use of adjectives and fancy language.
- Deal with the facts.
- Provide as much Contact information as possible: Individual to Contact, address, phone, fax, email, Web site address.
- Make sure you wait until you have something with enough substance to issue a release.
- Make it as easy as possible for media representatives to do their jobs.
Press Release Distribution Sites
Have you used any online distribution sites that you recommend? Comment here.