Tuesday, July 13, 2010

Duck Marketing

I feel bad for this guy, (Ducky!) which is why I took his photo. I wanted to make his day...or at least cheer him up, if he needed it. You see, he's always on our corner lately --in the morning when we drive off, and even at the end of the day on our way back. I don't know if he's actually sending any extra business over to the car wash, but still, he's always cheerful, and sometimes even dances around, even though I think he might get lonely, or hot, or thirsty. You see, he works, really hard, standing there all day, hoping the passing cars will see him and get the Call to Action hint.

I feel bad that Ducky has to stand there all day to get attention for his business. Lately, I'm thinking, maybe there are other ways to go about this. If the car wash were my business, maybe I'd do a little video featuring Ducky and post it on YouTube, and maybe even have him sing a catchy little song. That way, a lot more people would see Ducky in addition to those just driving by.

I'm thinking if the car wash were my business, I'd pay a little visit to my Yelp page and address some of the customers who had a not so great experience and make sure I made it right. Or at least I'd apologize for any problem so that all the online viewers could see that as a business owner, I pay attention to what my customers are saying.

I'm thinking if the car wash were my business, I would set up a Twitter profile and tweet some great discounts or specials. Or, set up a Facebook page so that there's be a cool community of customers that could talk about their Ducky experiences and maybe post their own photos, like I did here. That way, a lot more people would know about Ducky in addition to those just driving by.

I'm also thinking that if the car wash were my business, I'd start a nifty e-newsletter that customers could sign up for when they come in, or else sign up for through a link on Twitter or that Facebook page, or even on a blog page, and that way they'd know about specials and discounts and could forward the information to their friends, and a lot more people would know about Ducky in addition to those just driving by.

Of course, a blog would be great too, because then Ducky could really become the personality of the company and take on a life all his own, and folks would subscribe just to hear about Ducky's cool adventures, and there'd probably be a lot more visitors to the car wash because Ducky would have a "top of mind" presence with his customers and potential customers. I'd like to know stuff like what Ducky likes to eat, and where he hangs out when he's not on the streetcorner, and maybe even who his friends are. Does he tell jokes? Is he from here? Is he a veggie? Will he ever get married?

Maybe I don't feel so bad for Ducky after all -- he just gave me some great new ideas. As a matter of fact, when I see him tomorrow, I'm going to tell him he made my day.

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