The Butterfly
carriefreelance communications newsletter holistic media solutions
carrie jaffe-pickett
writing editing public relations e-news blogs social media June 2010
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Editor's Note
Defining Our Vision
With my mother at Filoli
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Earlier this month, my mom visited from New York, and as special treat, we took her to the Filoli Gardens in Woodside.
It was truly breathtaking there, with field after field of amazing flowers, and an inspiring video about the original family
that built the gardens and the legacy they left behind. Filoli was built for Mr. and Mrs. William Bowers Bourn,
prominent San Franciscans whose chief source of wealth was the Empire Mine, a hard-rock gold mine in Grass Valley,
California.
I was fascinated by one particular detail: Mr. Bourn designated a single point in his main garden as the focal point.
This was the spot where you got the ideal view of the mountains and the horizon line. Everything in that garden was
arranged so that the focal point was in the distance..and guess what? It worked. If you stood at the end and looked
out through the trees, you did indeed see the view that he had in mind, and it was spectacular. So, in thinking about life,
and business, and all things entrepreneurial and fruitful, I find this to be the best analogy ever for what we do:
define our vision --for our business, our lives, our dreams and goals. Because once we define it, not only is it easier for us
to build our gardens, but for everyone around us to enjoy the view, to share in our excitement for what we do.
My garden is communications and holistic media solutions, and I enjoy sharing it all with you. |
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Having the Time of Your Life in Business - 6 Tips from the Film We Can't Forget
*Don't freak out if you have to learn fast
*Nobody puts baby in the corner...(you know I had to get that in!)
*Believe in change...read more
How to Set Up the New NutshellMail with Constant Contact in 5 Steps
I was excited about the big news that Constant Contact was integrating with NutshellMail, for two main reasons: 1. I am a Constant Contact Business Partner, so it was cool to get the advance notice and to offer e-news clients some neat bonuses, and 2. I had been curious about NutshellMail and have wanted to try it for the last few months, so this latest news gave me an excuse to check it out...
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Book Giveaway
To enter July book giveaway, post a comment why you want it on my FAN page
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I'm giving away a copy of The Zen of Social Media Marketing by Shama Kabani, a great online marketer who has been named BusinessWeek's "25 Under 25 Entrepreneurs for 2009." I'm reading it now and really enjoying Shama's clear writing style and helpful tips, and Shama very groovily agreed to sending me an extra copy for you all. To be eligible to win, head on over to my FAN page on Facebook, and post a comment on why you'd like the book. I'll choose the winner end of July. Good luck, and may the social media marketing force be with you.
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Carrie's Summer Reading Suggestions
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Carrie Jaffe-Pickett is an award-winning writer and editor based in Silicon Valley.
She is the recent author of Six Degrees of Twitteration, and has been published in
Redbook, American Health, and numerous publications.
She has also been named one of 39 writers to follow on Twitter and one of 15 writers to follow on Buzz.
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