Thursday, June 24, 2010

Catch Your June issue of "The Butterfly"

I'm excited that my newsletter has doubled in subscribers in one year! You are welcome to subscribe to my monthly e-news, The Butterfly, and be the first to receive social media news, communications trends, book reviews, special offers, previews to upcoming products, discounts, and monthly book giveaway contests,  directly in your In box. I'm also introducing a new column, about you! I'll be featuring interviews with subscribers and highlighting your business here, including your photo and links.  If you're interested in being featured, send me a note at

The Butterfly 
carriefreelance communications newsletter
holistic media solutions

carrie jaffe-pickett

writing   editing   public relations   e-news   blogs  social media
June 2010


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Editor's Note

Defining Our Vision

With my mother at Filoli
mommy and carrie

Earlier this month, my mom visited from New York, and as special treat, we took her to the Filoli Gardens in Woodside. 
It was truly breathtaking there, with field after field of amazing flowers, and an inspiring video about the original family
that built the gardens and the legacy they left behind. Filoli was built for Mr. and Mrs. William Bowers Bourn, 
prominent San Franciscans whose chief source of wealth was the Empire Mine, a hard-rock gold mine in Grass Valley, 

I was fascinated by one particular detail: Mr. Bourn designated a single point in his main garden as the focal point. 

This was the spot where you got the ideal view of the mountains and the horizon line. Everything in that garden was 
arranged so that the focal point was in the distance..and guess what? It worked. If you stood at the end and looked
out through the trees, you did indeed see the view that he had in mind, and it was spectacular. So, in thinking about life,
and business, and all things entrepreneurial and fruitful, I find this to be the best analogy ever for what we do:  
define our vision --for our business, our lives, our dreams and goals. Because once we define it, not only is it easier for us
to build our gardens, but for everyone around us to enjoy the view, to share in our excitement for what we do.
My garden is communications and holistic media solutions, and I enjoy sharing it all with you.

Highlights from the Blog

dirty dancing
Having the Time of Your Life in Business - 6 Tips from the Film We Can't Forget
*Don't freak out if you have to learn fast
*Nobody puts baby in the corner...(you know I had to get that in!)
*Believe in more

nutshell maiil

How to Set Up the New NutshellMail with Constant Contact in 5 Steps
I was excited about the big news that Constant Contact was integrating with NutshellMail, for two main reasons: 1. I am a Constant Contact Business Partner, so it was cool to get the advance notice and to offer e-news clients some neat bonuses, and 2. I had been curious about NutshellMail and have wanted to try it for the last few months, so this latest news gave me an excuse to check it out...

 Book Giveaway

To enter July book giveaway, post a comment why you want it on my FAN page
zen of social media book

I'm giving away a copy of The Zen of Social Media Marketing by Shama Kabani, a great online marketer who has been named BusinessWeek's "25 Under 25 Entrepreneurs for 2009." I'm reading it now and really enjoying Shama's clear writing style and helpful tips, and Shama very groovily agreed to sending me an extra copy for you all.  To be eligible to win, head on over to my FAN page on Facebook, and post a comment on why you'd like the book. I'll choose the winner end of July. Good luck, and may the social media marketing force be with you.

Carrie's Summer Reading Suggestions
summer reading

Visit Bookstore Here

(affiliate link)

carries summer reading

How Can You Hire Me?

Consider My Monthly Bronze, Silver, or Gold Packages

Need help starting an e-newsletter like this one, or a blog? Are you feeling lost in social media?

I offer monthly packages of customized services to help you increase your online visibility,
as well as coaching with any writing or editorial projects.  Contact me for a free one-hour consult, a $100 value.

Solutions include:
web site writing, copywriting, editing, blog and e-news coaching,
case study writing, and e-book coaching and editing (New!)

Caroline Jaffe-Pickett
Communications Specialist holistic media solutions
newsletter and subscribe
new! author of Six Degrees of Twitteration

Carrie Jaffe-Pickett is an award-winning writer and editor based in Silicon Valley. 
She is the recent author of Six Degrees of Twitteration, and has been published in
Redbook, American Health, and numerous publications. 
She has also been named one of 39 writers to follow on Twitter and one of 15 writers to follow on Buzz.

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