Thursday, March 11, 2010

10 Essential Provisions You Need for a Media Consent Waiver

I recently had to create a consent form for a video project I was filming. When researching online for a good template, I found a variety of forms, but they all differed from each other, so I compiled the best of the best of them and put together a form which worked nicely for the event I was running. The best forms I found were short and to the point, but still contained the essential elements you need to protect yourself in case someone you happened to have filmed or photographed didn't want to be in the limelight.

For writers turned videographers or photographers, it's very important to be sure you have covered all your bases in this regard. So, here's what I found to be essential:

1. The name of your company and your contact info/logo/website, etc.
2. A line for the name of the individual you are filming or photographing (printed)
3. A line for the signature of the person you are filming
3. Lines for the contact information for the individual you are filming, such as: phone #, e-mail address, name of business, etc.
4. The date of the event, which should match the date the form is being filled in
5. Language that covers all type of media, including: photography, video, text, social networks, etc. This is important because you never know how you might use an individual in your presentation until the time comes, and you want to have as much flexibility as possible.
6. Information that references the specific event the consent pertains to, ie. shark festival, pie eating class, coast to coast road race
7. If the individual is under 18, a line that provides signature of parent or guardian
8. Language that holds you as the publisher, not liable to any claims of damage, and that also removes any expectation of financial compensation for those being featured
9. A reference to the fact that permission is being given to use the visual likeness of the person, in addition to their name and any other identifying details.
10. Make sure that unlimited permission with no time frame is included in your language, otherwise you could have a problem once the set date outlined has passed.

Here is the text from the form I wrote, feel free to use it as a template as you need. If anyone else has a form they like to use, send me a comment and let me know.

Photo, Video, and Text Release Form

Fill in name of your company and your name, is providing marketing and promotion services for ________ during this event, ___________. I hereby grant permission for photographs and video to be taken of me during this event, __________, _________, ___________. (insert name of event, place, and date.) I understand that voice and images captured through photo and video will be used for promotional purposes in print and online media, including but not limited to: web sites, brochures, video broadcast channels, social networking sites such as Facebook, YouTube, and Flickr, and other print and online channels as deemed suitable. I waive any rights of compensation or ownership thereto. My participation in any video or photography in this event is of my own free will, and I agree to hold harmless (name of my company and my name) from any claims for damage. It is also understood that any such materials (video, lm, audio, and any other media) will be used with the highest integrity and discretion, with the intent to communicate responsibly and ethically, the subject matter contained therein.

I represent that I am 18 years of age or older, or the parent or legal guardian for the Releasee, have read and understand the content of this release, and agree to the terms hereto. I further consent that my name and identity may be revealed therein or by descriptive text or commentary.

NAME OF PARTICIPANT: (please print)




PHONE: ____________________

ADDRESS: __________________

E-MAIL: ___________________

DATE: ____________________

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