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Thursday, February 26, 2009

Stop that PDF:5 Tips on Deciding What's Worth Reading


If you're like me, you get dozens of offers for free downloads in your e-mail everyday. In today's troubled economy, it's no surprise that companies from public relations to marketing, to green businesses, to grocery stores, to clothing and drug stores and well...you get the idea, just about everyone is looking for ways to be heard, including of course, bloggers like me. Free PDFs and e-books seem to be the latest offer du jour, and I have seen all kinds of variations on a theme, from very simple Word documents converted to PDFs that aren't particularly interesting, to fancier documents with a fair amount of graphics. No matter what they look like, the real point is: how good is the information and is it worth your time? Here's how I decide:
  1. Review the descriptive blurb: every download has a description that goes along with it which gives you a rough idea of the publication. If it doesn't immediately spark your interest or isn't relative to anything you're currently doing, move on. If it does, go ahead and download, but review a few more criteria...
  2. Review the table of contents: If the document has a good variety of topics, or explores one topic well, it's a keeper, and possibly something you will pass along to others. Beware of reconstituted copy that may come from somewhere else. It's not that there's anything wrong with it, but it's not going to be original. You may, however, still find valuable information.
  3. Check for pitches: Is the document mostly a lot of fluff designed to get you to buy something? Many white papers, for example, include a call to action at the end, which frequently involves signing up for a webinar or newsletter, a phone consult, a coupon or discount book offer, etc. There's nothing wrong with this either, but you want to make sure you are getting good information first, and the document isn't just a sales pitch.
  4. Consider the length...Are 10 Pages Better Than 50?: I have downloaded items from 1 page to over 100, but generally I like 12-20 pages. If it is shorter, I figure I'm not going to get much good information, and too long I figure I will never read it. I keep a folder for all downloads and set aside one day a week to read what I have saved. I rarely read a download at the time I download it, since I'm usually between things, but I definitely skim.
  5. Dynamic graphics help: I used to feel like I didn't care about graphic that much, but an e-book I discovered over the holidays changed my thinking. Simplify the Holidays, by a sustainable organization called the New American Dream, is a beautiful booklet I am definitely keeping throughout the year. The text is simple and the graphics are beautiful.
Do you have a favorite e-book, and what are your criteria for the download test?

Thursday, February 19, 2009

Turn Your Business Card Collection into a Valuable Online Database

Turn Your Business Card Collection into a Valuable Online Database



Found this interesting post by Adam Ostrow on mashable.com that turns your business card collection into automated database. It's call Cloud Contact and costs about $30 a month, but it includes the person's socialnetworkand chat sites.
Interesting! Has anyone used this yet?

Wednesday, February 18, 2009

Carrie's Biodiesel Conference Article Featured in Bay Area Business Woman

Justify FullMy article highlighting the 6th Annual Biodiesel Conference at the Moscone Center in San Francisco, Feb 1-4, is now published in the February 2009 Bay Area Business Woman. See my web site under the Portfolio link, also linked to the article image at left.
Did you know?...

*Biodiesel fuels are half as toxic as petroleum based fuels
*Boeing recently launched experimental flights using plant derivatives instead of traditional petroleum, and not only were they successful, they proved more fuel efficient
*Melissa Etheridge is a spokesperson for biofuels, and traded in her "fancy cars" for a biodiesel van

Other important links of interest:

Friday, February 13, 2009

Chocolate Contest and February Valentine's Special E-News from carriefreelance




Carrie Freelance E-News butterfly logo
February 2009
carriefreelance.com
650-906-6872
clear communications in a chaotic world

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Happy Valentine's Day
Melissa and Me!
melissa etheridge
I covered a day at the 6th Annual Biodiesel Fuel Convention on Feb. 3, for an upcoming issue of BABW, and got to meet Melissa Etheridge, who has become a major spokeswoman for the alternative fuel, which converts natural energy sources such as vegetable and soybean oils into fuel. They also help reduce our dependence on foreign oil, and improve the air quality, not to mention a host of other benefits.

Melissa traded in her fancy cars for biodiesel vehicles, and her tour buses use biodiesel as well. Her moving speech and singing at the General Session were truly unforgettable.
Read More...

See my latest You Tube videos from this conference and others, such as the Fancy Food Show, here...

Having Trouble Focusing When You Write?
5 Tips to Avoiding Procrastination

computer woman


Links of Interest
web
wikimedia.org commons
great link for finding license
free images
writing white papers
great resource for writing
white papers
www.diddit.com/
a cool new social networking site where you record what you've done, want to do, and meet those with similar interests
bookpage.com
a handy guide to the latest books just published, including reviews and good promotions
mainly focuses on fiction

carrieatdesk
Dear carrie,
I hope you enjoy this special issue of my February e-news, which has a theme of...you guessed it...love. Every (almost) article has to do with love in some way, and I hope that in honor of this special day, you have much love in your professional and personal lives.

The famous E.E. Cummings poem says:
"Whatever we lose, if it's a you or a me,
It's always ourselves we find at the sea..."

I think we can say much the same about Valentine's Day.
Love Stories...
Guest Interview with Annie Gleason

anniegleason
Annie Gleason is the West Coast's mid-life dating coach specialist. After coaching part time for four years, she launched Get A Love Life and began coaching full-time two years ago. She is the Dating Examiner for San Francisco Examiner.com dating expert for Fifty+Fabulous, and the author of "Ask Annie" at www.getalovelife.net. She speaks about dating at various singles events, KGO/ABC-TV's The View From the Bay, where she was featured in January, as well as many other venues. Gleason studied dating coaching with Susan Bradley, RN, who is one of the founders of dating coaching.

Carrie: What do you think is the biggest myth both men and women share about dating, and relationships for that matter?
Annie: That you can tell if someone is right for you just by looking or by having a short conversation. You might be able to tell if someone is absolutely not a match. But if you find them interesting, you don't know if they will turn into a friend or a lover. Chemistry is not always apparent immediately, and physical attraction often grows with time. Instant attraction typically results in quick disconnection.

Carrie: What is your suggestion for a good first date activity, and if it involves eating out or having a drink or coffee, is it still considered old-fashioned for the woman to expect the man to pay?
Read More Here
Tech Finds
With Animoto, Say It With Style

animoto heartCreate a great looking video slide show with animoto's easy upload program. I recently created an e-card for my hubby (shh...he hasn't seen it yet), and I really enjoyed some of the new features, including a stock photo gallery if you don't have photos of roses and cakes lying around. A few tips to working in this program:
*You can use it free for a 30 second slide show video, which allows you about 10 photos, which isn't much. For $30 a year, get the unlimited length, which allows you a lot more photos.
*Organize your photos in a folder on your desktop ahead of time - this will help you save time on the downloads, as you can select multiple images at once.
*If you have a YouTube channel like I do, this program totally rocks, since you can do automatic uploads, and it even picks up any descriptive copy you may have ingeniously thought up.
*You can select from a wide variety of musical styles and artists that have been AUTHORIZED as OK to download. This will help keep you from getting into trouble with YouTube by downloading songs you don't have permission for, which is a definite no-no.
chocolates New Chocolate Contest

What's Valentine's Day Without Chocolates? Not So Fun.

Forwa
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People and/or Subscribe to CarrieWriterBlog.com, and Everyone on My Active Subscribers List by March 15 Will Be Entered to Win a Free Box of Delicious Mixed Organic Chocolates by One of My Favorite Chocolate Companies. Good luck!


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Wednesday, February 11, 2009

Love Stories...and Everything in Between Interview with Dating Coach Annie Gleason

I recently had the pleasure of meeting Annie Gleason, the West Coast’s mid-life dating coach specialist, and in honor of Valentine's Day, thought it would be great to interview her for my blog. I also thought it was interesting that she focuses on midlife and dating, which is an unusual niche that many of us don't think about as having particular themes and concerns. Here is a brief bio about Annie:

Annie launched Get A Love Life and began coaching full-time in September, 2007. She is the "Dating Examiner" for San Francisco Examiner.com, dating expert for Fifty+Fabulous, and the author of "Ask Annie." She speaks about dating at various singles events, and has been featured on KGO/ABC-TV’s The View From the Bay, and other venues. Gleason studied dating coaching with Susan Bradley, RN, who is one of the founders of dating coaching. She has a background in business and solution-based sales. For over 20 years, over 98% of her clients were men, many of whom repeatedly sought her advice about dating. She realized that there was a huge disconnect between how men communicated their feelings and how women perceived them. She was inspired to help men and women understand each other better and entered the world of dating coaching.

Gleason learned from her own dating experiences that if people don’t break out of certain patterns, they may not achieve their romantic goals. She helps her clients identify and conquer their limitations, understand their souls, and pursue their personal goals. 75 percent of Gleason’s clients are in satisfying long-term relationships, and many begin to see results after just a few weeks of working with her.

Gleason is currently engaged and lives with her fiancé. They plan to wed this summer.

* * *

Carrie: What do you think is the biggest myth both men and women share about dating, and relationships for that matter?
Annie: Both believe that you can tell if someone is right for you just by looking or by having a short conversation. You might be able to tell if someone is absolutely not a match. But if you find them interesting, you don't know if they will turn into a friend or a lover. Chemistry is not always apparent immediately, and physical attraction often grows with time. Instant attraction typically results in quick disconnection.

Carrie: What is your suggestion for a good first date activity, and if it involves eating out or having a drink or coffee, is it still considered old-fashioned for the woman to expect the man to pay?
Annie: Almost any activity that takes an hour or two is a good first date. I don't recommend movies, because there is no real talk-time. I don't recommend hiking in isolated places, or visiting each others homes, because of the safety factor. If you both enjoy an activity, such as walking, dancing, sightseeing, etc., go and do it. Going out for a meal or coffee is always appropriate. The man should always offer to pay, as most women will feel that he is cheap if he doesn't. I believe that if the woman doesn't want to see him again, it's only fair for her to insist that she pay her way. The first date should not be a lavish affair, simply a fun event to get to know each other better.

Carrie: How much should a man and woman talk on the phone or via e-mail before they actually go out?
Annie: I think they should exchange 4 - 6 emails and have at least two twenty-plus minute phone calls before going out. It saves first dates for those whose company you have enjoyed. If you spot incompatibility beforehand, you won't waste your time on a date that goes nowhere .

Carrie: Based on your experience and what your readers write in about, what do you think are the biggest differences between men and women in terms of what they expect out of relationships?
Annie: Both men and women want to find a lasting relationship where they are loved and appreciated for who they are --they just don't agree on how to get there. I get a lot of e-mails from women who have fallen for a man's charm and persistence, gotten involved physically and/or emotionally, and then he suddenly disappears. Men often pursue women, "catch" them, and only then wonder if "she's the one." Physical attraction is more important to men than it is to women, and women will often forgive physical flaws if she believes that the guy is loving, trustworthy, emotionally available, etc.

Carrie: All of us have at one time or another been alone on Valentine's Day. What kind of coaching approach do you take to help singles get through this, when there are so many societal pressures surrounding Valentine's Day?
Annie: Like the song says, "Get by with a little help from your friends." Have a party, hang out with a couple of friends and watch movies, or invite all your single friends and their exes over for a potluck. Or, get dressed up and attend one of the many singles Valentine's events around town. If you're going to be home alone, indulge yourself with whatever makes you feel best, like a special dinner or a spa night. Remember - your reward for being single is that you get to do whatever you want whenever you feel like it!

Carrie: Sometimes, people aren't sure how much personal information they should discuss early on in relationships, and they're afraid that if they open up too much too early they will "turn off" their potential partner. Any advice on this?
Annie: It's best to get to know someone gradually. You don't need to "tell all" on the first couple of dates because you feel that it's honest. In fact, many people are put off by too many intimate facts when they barely know someone. As you go from dating to being in a relationship, usually in the first few months, you should be sure to reveal important personal information. Most people will feel privileged to learn it at that time, because they know you haven't just been telling everyone you've ever met all of your secrets.

Carrie: Many people are so confident in their careers and professional lives, and yet so nervous about dating they feel like little kids or teenagers again. Why do you think this is, and how do you advise people to not feel nervous, especially on first dates?
Annie: It's normal to feel nervous on first dates, so don't make it worse by telling yourself that you shouldn't. Look at it as feeling excited about the opportunity to get to know someone new. Remember that you are checking the other person out just as much as the other way around. Keep it in perspective - if it doesn't work out, there are many other people out there for you to date.

Carrie: Do you have any great success stories you like to tell about clients who never thought they would meet their special someone, and then they do?
Annie: I had a client who had only had a couple of dates in the last 15 years. She had tried many dating services, but nothing worked. I coached her on image, body language, and meeting people. Within a month, she was dating several men, and met "Mr. Right" shortly thereafter.

Carrie: What do you think of personal ads or online dating services, versus meeting people "naturally" as part of your everyday routine. Are there any statistics that show one being more successful than the other?
Annie: The #1 way couples meet is through friends and family. However, in 2007, 1 out of 7 marriages resulted from meeting online. I believe that the best strategy is to tell your friends and family that you're looking, join an online dating site (I give seminars about how to use this medium in a very effective way), and join social groups that reflect your interests. People who are proactive about finding love will find it.

Carrie: I read a recent NY Times article that said couples who lived together first but planned on eventually getting married, had a higher rate of getting married than those who just lived together with no particular plan in mind. Any thoughts on this?
Annie: Usually, if you have a goal, you'll move towards it. If you eventually want to get married, but don't discuss it before you move in together, you may inadvertently move in with someone who has no intention of ever getting married. It's really important to let your partner know what you want.

Carrie: What's the worst mistake a man or woman can make on a first date?
Annie: The worst mistake is to bring a checklist (mental or physical), and interview them to see if they meet your qualifications. The other worst mistake is to talk about yourself for the whole date and never find out anything about the other person. The only thing you want to do on a first date is to see if you enjoy your date's company. Wait at least until the 3rd date to get out that checklist!

Thank you, Annie.

Saturday, February 07, 2009

Melissa and Me

I was thrilled to attend the 6th Annual Biodiesel Fuel Conference in San Francisco last week, as PRESS for an upcoming news article I am writing. On Tuesday Feb 3, I really enjoyed the General Session, which featured 2 celebrity highlights, Daryl Hannah, who has been championing this cause for some time now, and Etheridge, who traded in her "fancy" cars for biodiesel a few years ago, and never looked back.

I was particularly moved by Etheridge, who, in between treating the audience to 2 award winning songs, recounted a summary of key moments in her whirwind life, including rising to the pinnacle of her career, suddenly discovering she had breast cancer, recovering from breast cancer, and then realizing she needed to do more with her life. Although she did indeed "always want to be a rock star."

"I got a phone call from Al Gore, " she stated, "and he invited me to view this little slide show..." The viewing was of course "The Inconvenient Truth," and Etheridge was invited to score the song for the film, "I Need to Wake Up," which she performed with her characteristic passion and vigor for the crowd on Tuesday. It was my first time hearing it, and my first time hearing her live --she has such a powerful stage presence it's no wonder her career has been so impressive.

Etheridge also spoke about how the recent "Miracle on the Hudson," have her a renewed faith in the world and in society, something we all need right now.
"When that happened, and all those people were OK, I knew we were going to be all right," she said.

Etheridge also won the Influencer award from the NBB (National Biodiesel Board) and now only uses biodiesel on her tour buses.

Biodiesel is a domestic, renewable fuel for diesel engines derived from natural oils like soybean oil.

Here is my video of the conference highlights.
http://www.youtube.com/watch?v=CfQD2gUQn9s


Wednesday, February 04, 2009

Snapshot Book Review - "Trust Me" Short Stories by John Updike

Trust Me Trust Me by John Updike


My review


rating: 4 of 5 stars
In honor of Updike's recent death and my great fondness for his short fiction in particular, as well as his Rabbit series, I recently read "Trust Me,"which I happened to pick up at the library this fall in a strange coincidence. This book confirms was all the obituaries have been highlighting, the Updike was a real chronicler of the middle class, and an expert observer of the smaller moments in life, such as feeling sick on a plane, eyeing someone at a party, noticing the way someone smokes a cigarette or a cup of coffee. I call these "landmark" moments, and he really understood how to make these add up to a large emotional payoff. Even though these stories were written over 30 years ago, they are timeless. My favorite story this collection is the title work, "Trust Me," which depicts in painful detail a man still getting over his divorce and trying to move on to new relationships and the scary world of meeting strangers again.

I am very interested in reading the story, "My Friends from Philadelphia" (is this the name?) and "Pigeon Feathers," which I think is another collection, has anyone read these?

I'm surprised they haven't made a movie out of more than the others outside of "Witches of Eastwick." Also, has anyone read his last book, which was the "Widows of Eastwick?"


View all my reviews.