Tuesday, September 08, 2009
Would You Wait On Line for Yourself?
Lately, I have noticed a lot of lines everywhere. I'm not talking about the involuntary ones, like when you have to wait at the post office, or the motor vehicles, or the library to check out a book -- but rather then voluntary ones, like for ice cream and frozen yogurt, or the movies, or the burger place. In these instances, we are either willing to wait because we have experienced the product already and know it's good enough to wait for; or, we haven't yet experienced it first-hand, but the buzz is good, and our instincts are telling us to go for it. We have weighed the pros and cons, more then likely, and decided that the most valuable use of our time is to wait, over and above anything else. We have decided that the end result will meet the expectation. I rarely choose to wait on line, but when I do, it's because I have thought it through and decided that this particular experience cannot be duplicated anywhere else. The last time I was on line, for example, was just last week to see a double feature of "The Adventures of Sherlock Holmes," and "The Hound of the Baskervilles." I was in the mood for old fashioned detective stuff, and had always been a big fan of the Sherlock Holmes stories growing up. As it turned out, this was even more of a unique experience then I thought it would be. The theatre had been renovated so as to resemble the old art deco theaters, with elegant balconies, curtain, and lighting. The popcorn was unusually tasty, and there was a real live organist who played between the two movies and even got a standing ovation. So it was in theatre somewhere between the 2 movies, that I got to thinking about entrepreneurship and business, and how really, this is our job. We need to show others that working with us is a unique experience they will not just get anywhere. We need to follow through, and not just deliver what we promise, but overdeliver. We need to assure our customers that we will be there for them again and again, and that the end result they get from us will more then exceed their expectations. So bring on the popcorn, dim the lights, and get rolling with your business, whether it's social networking, e-books, coaching -- and while you're at it, always test your own business worthiness. Would you wait on line for yourself? I know I would, because of how much I care about quality, and my clients, and being there for them. It's really quite elementary.