Thursday, September 17, 2009

Free with Purchase Not the Same Thing as Free

Philosophy Skin Care Should Rethink Its Online Marketing





Marketers beware...free is not the same as free with purchase.

This morning I saw an offer to sign up for Philosophy's e-newsletter, which also included an offer for a free gift with sign-up. So, I subscribed, and a few minutes later I received the confirming e-mail, and looked forward to finding out what my free gift was. Apparently their idea of free was this: order an item of at least $15, and receive a free spray perfume. OK, but then it's not free, right? That's called Gift with Purchase.

This is basic marketing. Philosophy should know better. I'm not purchasing their stuff anymore.
Keep this lesson in mind when marketing to your customers or potential customers.

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