Tuesday, September 15, 2009

Constant Contact New E-Mail Marketing Guide

I'm excited about the new (just announced yesterday) Constant Contact E-Mail Marketing Guide, as to date I haven't found a really great reference that I would recommend to others on this sometimes complex topic. As an avid user of Constant Contact for 4 years, and as someone who as attended their workshops and watched many a webinar, I'm sure this book hits a home run and it's at the top of my fall reading list! Following is a blurb from the Amazon description, which says it best:

Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy—or an annoying waste of your customer’s time—depends on your ability to stick to stick the fundamentals of good marketing and authentic relationship building.

The Constant Contact Guide to Email Marketing presents best practices and relationship-building principles from America’s leading email marketing firm. With over 280,000 small business and non-profit clients, Constant Contact is constantly testing and learning what works and what doesn’t, and it’s all here. There’s no other email guide on the market that provides this level of comprehensive, practical guidance. Whether you’re starting your own small business or need to grow on a shoestring budget, this book will get you up to speed fast.

Learn about:
• Ten email pitfalls that will get your business into trouble
• Ten things your customers expect you to do
• The “soft” benefits of email marketing
• Using email in combination with other marketing efforts
• How four types of permissions can make or break your strategy
• Building an email list that is valuable and effective
• Creating valuable content
• Choosing an effective, professional email format
• Ensuring your emails are delivered, opened, and read

With The Constant Contact Guide to Email Marketing, you’ll learn to avoid the common mistakes of email marketing, give your customers content they love, and combine an effective email marketing strategy with your traditional marketing efforts—giving you way more bang for your marketing buck.


From the Inside Flap

Constant Contact is America's premier email marketing services provider. Hundreds of thousands of small business and nonprofit clients rely on Constant Contact for technology, support, and education to promote their products, services, or causes via email. Written by a top executive from Constant Contact, this unique book provides comprehensive, practical guidance on the ins and outs of great email marketing. Whether you're starting your own small business or need to modernize your current marketing strategies, this book will get you up to speed fast.

You'll learn:

  • Ten email pitfalls that will get your business into trouble

  • Ten things your customers expect you to do

  • How to reap the "soft benefits" of email marketing

  • How to use email in combination with other marketing efforts

  • How four types of permissions can make or break your strategy

  • How to build an email list that is valuable and effective

  • How to create highly impressionable content

  • How to choose an effective, professional email format

  • How to ensure your emails are delivered, opened, and read

  • How to overcome email filters and other delivery challenges

With The Constant Contact Guide to Email Marketing, you'll learn to avoid the common mistakes of email marketing, give your customers content they love, and combine an effective email marketing strategy with your traditional marketing efforts. If you want to give your business a boost, reach out and make contact.



1 comment:

Eric said...

Carrie,
Thank you for your kind words about my new book. I really enjoyed having the opportunity to put all of our email best practices into this book, but my favorite part of the process was gathering all of the great customer stories and weaving them into the best practices to bring them to life! Thanks again. – Eric