Thursday, June 11, 2009

Twitter: It Is What It Is...Or Isn't It? Important Articles from the Twittersphere

The More Followers You Have, The More You Tweet.
Or Is It The Other Way Around?

An interesting article in Tech Crunch suggests that the more followers we have, the more we tweet, and not coincidentally, the more we tweet, the more followers we get. Sysomos, a social media company in Toronto, looked at 11.5 million Twitter accounts and concluded that the top 10 percent of Twitter users produce 86 percent of the Tweets (which closely matches a Harvard Business School study that estimates the top 10 percent of Twitter users do 90 percent of the Tweeting). It is even more concentrated than that. The Sysomos data indicates that the top 5 percent of people on Twitter account for 75 percent of all Tweets.

More than half of all users (55 percent) use a Twitter app
The most popular way to use Twitter is through its Website (45 percent), followed by TweetDeck (19 percent). Twitterfon and Tweetie are the two most popular mobile apps and the No. 3 and No. 5 most popular ways to use Twitter overall, with 4.5 percent and 3.7 percent market share, respectively. Twitterfeed, which people use to submit RSS feeds to Twitter and which was purchased today by Betaworks, was the No. 4 client with 3.8 percent share.

Twitter Tools to Organize Your Tweeps
"Followholism," or the need to keep track of who we are following, is becoming a growing issue, with over 12 million users and growing. Mashable organizes a toolkit that can help you take control of Twitter and organize your followers, including Tweetcloud, which provides a cluster of key words the user engages in so you can assess whether the topic interests you enough to follow, and Twitter Karma, which filters through those who are not following you, even though you are following them.

How Twitter Will Change the Way We Live

A June 5th article from Time magazine online points out that while Twitter may seem superficial, it has an underlying depth that has surprised us. It offers the thrill of real time reporting, whether it's about urgent international events, or what someone just had for breakfast, and the 140 character limit seems to be the great equalizer for all of it.

"Websites that once saw their traffic dominated by Google search queries are seeing a growing number of new visitors coming from "passed links" at social networks like Twitter and Facebook. This is what the naysayers fail to understand: it's just as easy to use Twitter to spread the word about a brilliant 10,000-word New Yorker article as it is to spread the word about your Lucky Charms habit."

No comments: