Tuesday, August 12, 2008

How to Prepare for Your First Video Small Business Introduction

Tomorrow is a big day! I am doing my first video introduction for my writing business, through one of my networking groups. There is going to be a professional filming crew, and I am eager to see how it's going to turn out. Having researched many videos in the last few months, I have seen many that I like, and many that I don't. Some people speak so fast you can hardly hear them. Sometimes the lighting is off, the backgrounds strange, or the images or sound of low quality or fuzzy. Here are some of the tips we are being given, as well as some of my own, to produce a successful one-minute video:
1. Type out your script beforehand in large type, and rehearse reading it out loud. Time yourself, and make sure it is within the one-minute time frame. For many of us, a minute is a lot shorter than it seems!
2. Be sure and smile throughout, and maintain eye contact with the camera. I have seen many videos with people looking off in all directions, and it really looks odd.
3. Keep water handy in case you get a dry throat.
4. Wear professional clothing as you would for a head shot or pro photo. Avoid distracting jewelry and for women, heavy makeup.
5. Try and get plenty of rest the night before the taping so you look alert and awake. I watched a video last year of a woman launching her own company. It was 1 am, and she looked and felt exhausted, and said so! I'm not sure how many clients you attract that way.
6. Arrange a professional background, even if you are in your home office or at your desk, and be conscious of what the viewer will see in the background. Ideally, you want a solid screen in the background as you would for photographer, so as to keep it simple and clean looking.
7. Speak slowly. We all have a tendency to speed up when we get nervous are are doing something new.

In my next post, I'll include a link to the video and some tips on what I learned, including regarding the camera work, lighting, etc. Wish me luck, and I'll keep you "posted."

By the way, if you've seen a small business video intro you really like, send me the link, I'm interested in what folks are doing.

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