Tuesday, August 12, 2008

Del Monte and Social Networking...Who Knew?

While the value of social networking tools is not exactly "quantifiable," more and more businesses large and small are seeking out their higher "widget" with hopes of greater profitability, more online sales, increased online presence, and a better connection to their customers. I was interested to read this latest article from baselinemagazine.com, that discusses the company's need to elevate their traditional marketing tools with online tools.

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