Lately, I have been getting a lot of e-mail suggestions on what to blog about, depending on your niche. In the past several days, I must have received at least 10 e-mails about blogging, and discovered several new blogs on my own. Also, I have seen a lot of tips on business blogging versus personal blogging, although upon closer review, it seems to me that there are more similarities than differences. For example, in both cases it is important to: 1. establish oneself as an expert, or at least savvy, on any given topic; 2. demonstrate that you are keeping current with what others are publishing; 3. develop a blog community to help establishing branding, as well as with search engine optimization. An interesting blog I read today from brandchannel.com reports that nearly 10% of all Fortune 500 companies have corporate blogs. Also, writer Abram Sauer points out that "brand" blogging is different from "business"blogging, in that business blogs are about a specific sector, while brand blogging is about, of course, the brand. Here are some of my other thoughts on blogging:
1. Maybe it's the time of year, but I've noticed a certain August "blog fog" has set in. In other words, some people who traditionally have had a lot to say, suddenly don't have much to say, so they send a little audio ditty instead, or plop in a You Tube video. This is OK once in a while, but my feeling is if you don't have anything to say, stop fishing around for material and give your blog a rest...we're all busy.
2. Yes, I agree it's important to stay current with what others are publishing, but since it's so easy to publish these days (hence, the joy of blogging - instant publishing!), I would pay attention to what is said, ie. quality, vs. quantity. In the end, we know which one reigns.
3. What's with the people who write all of one sentence, and that's it? Except for, of course, the many widgets floating on their web page like confetti. I don't care how brilliant you are - don't waste my time. And don't be in a rush to show off your widgets either- those of us in the know realize it's just a matter of copying and pasting the code. And now, not because I have nothing to say (quite the contrary), but as an accent on the topic, shall I say, here is a You Tube video from Abram's blog called "Are You Blogging This?" that I am passing along to you. Happy blogging, and I hope the coming weeks brings you plenty of food for thought.